Caviar Tins or Caviar Jars – the Public Speaks!

In one of my recent blogs, I compared the merits of presenting caviar in tins as opposed to in glass jars. I did state that one of the main reasons that we use tins is that is what is demanded by the UK market. While I thought that this was the case, I did not have any actual evidence. Perhaps there are gangs of potential customers out there just waiting for us to sell caviar in jars. Being British, perhaps they are just too polite to tell us that we have got it wrong and they want caviar in jars instead of tins. Or perhaps not. Time to find out……..

Whatever one may think of social media, it does allow one to ask questions without standing outside Kings Cross station with a clipboard. So we posed the question: “Do you prefer caviar to be presented or sale in tins or in glass jars?” And the results of this extensive and scientifically unrobust market research…………

Its proven: 9 out of 10 UK caviar eaters really do prefer their caviar in tins.

Phew!!