Caviar “Reviews”.
Despite the recommendations of a host of ecommerce experts, we have refused to include a caviar “Review” facility on our website. Apparently, they are all the rage but I am always struck how all reviews on websites are 5 star and I find it very irritating when they pop up just when I want to do something on the site. I find it even more irritating when I then get pestered for reviews post purchase. My irritations with web reviews are not the only reasons we will not entertain them.... Read More